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UNC-Duke Is Most-Watched Men's College Basketball Game In ESPN History

Coverage of North Carolina'S 83-76 win at No. 1 ranked Duke on March 4 set a record for the largest audience for a men's college basketball in ESPN history (more than 26 years), according to Nieslen Media Research. It was also the fourth most-watched basketball game - men's or women's, college or pro - in ESPN history. (Tar Heel Blue)

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