UNC vs. Michigan State is most-viewed game of NCAA Tournament so far
Posted Mar 27, 2024
Viewership for the NCAA men’s basketball tournament is still slightly outpacing last year. Saturday’s North Carolina vs. Michigan State second-round game ranks as the most-watched of the tournament thus far with a 5.0 and 10.02 million on CBS, up 2% in ratings and 5% in viewership from Arkansas vs. Kansas in the same window last year (4.9, 9.50M).
(Sports Media Watch)
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