Record-setting North Carolina vs. Michigan State matchup ignites NCAA Tournament viewership surge Posted Mar 28, 2024 UNC secured a spot in the Sweet 16 by defeating Michigan State in a highly anticipated matchup, with a record-breaking TV audience tuning in to watch the game. The high viewership for this game reflects the sustained interest in the NCAA Tournament and signals positive momentum for college basketball. 10.02 million viewers watched the UNC-MSU game on TV. (BVM Sports)