Tar Heel Times
Your comprehensive source for Tar Heel sports news
Mobile Site | Contact | RSS | Search

Moneyball: UNC-Duke rivalry generates dollars

What's amazing is the way marketers capitalize on Duke-North Carolina, which has become one of the most high-profile rivalries in sports. Corporate sponsors, TV executives, authors and, of course, the schools themselves profit from a rivalry that captures the nation's attention. The biggest financial bonanza is reaped by marketers who find a way to package the schools together and capture customers from both fan bases. (Raleigh News & Observer)


Recent Basketball Articles:

Video: Roy Williams Makes Half-Court Shot

Lucas: NBA Storylines

Tar Heels Ranked No. 6 in Preseason AP Basketball Poll

Carolina Rundown: October 31

Raptors’ Hansbrough made subtle changes to be greater impact


© 2005-2014 Tar Heel Times | Contact | Privacy Policy | Site Map | Did UNC Win?

Tar Heel Times is an unofficial resource for UNC fans and is not affiliated with the University of North Carolina.