Tar Heel Times
Your comprehensive source for Tar Heel sports news

Moneyball: UNC-Duke rivalry generates dollars

What's amazing is the way marketers capitalize on Duke-North Carolina, which has become one of the most high-profile rivalries in sports. Corporate sponsors, TV executives, authors and, of course, the schools themselves profit from a rivalry that captures the nation's attention. The biggest financial bonanza is reaped by marketers who find a way to package the schools together and capture customers from both fan bases. (Raleigh News & Observer)


Recent Basketball Articles:

No, Dean Smith's gift is not an NCAA violation

Proof Michael Jordan has talked trash to everyone, including 'Space Jam' extras

Kenny Smith on special relationship with Dean Smith (video)

Kuester, Shaver touched by gesture from Dean Smith

UNC-Wisconsin Postgame Notes


© 2005-2015 Tar Heel Times | Contact | Privacy Policy | Site Map | RSS | Did UNC Win?

Tar Heel Times is an unofficial resource for UNC fans and is not affiliated with the University of North Carolina.