Tar Heel Times
Your comprehensive source for Tar Heel sports news

Moneyball: UNC-Duke rivalry generates dollars


What's amazing is the way marketers capitalize on Duke-North Carolina, which has become one of the most high-profile rivalries in sports. Corporate sponsors, TV executives, authors and, of course, the schools themselves profit from a rivalry that captures the nation's attention. The biggest financial bonanza is reaped by marketers who find a way to package the schools together and capture customers from both fan bases. (Raleigh News & Observer)


Related: |

Share: Facebook | Twitter | Email

Recent Basketball News:

New Wrinkle in UNC Basketball's Offseason Training

Video: Tribute Honors Rasheed Wallace

Game to game, Wayne Ellington is Miami's most reliable sharpshooter

College Basketball Players Tasked with Replacing Last Year's Biggest Stars

How Dante Calabria is following the footsteps of basketball legends

Blue Ribbon College Basketball Yearbook recognizes UNC


© 2005-2017 Tar Heel Times | Contact | Privacy Policy | Site Map | RSS | Did UNC Win?

Tar Heel Times is an unofficial resource for UNC fans and is not affiliated with the University of North Carolina.