Tar Heel Times
Your comprehensive source for Tar Heel sports news

Moneyball: UNC-Duke rivalry generates dollars

What's amazing is the way marketers capitalize on Duke-North Carolina, which has become one of the most high-profile rivalries in sports. Corporate sponsors, TV executives, authors and, of course, the schools themselves profit from a rivalry that captures the nation's attention. The biggest financial bonanza is reaped by marketers who find a way to package the schools together and capture customers from both fan bases. (Raleigh News & Observer)


Recent Basketball Articles:

Video: Berry, Pinson, Jackson Post Georgia Tech Interviews

Joel Berry comes into his own at Georgia Tech

Video: Roy Williams Post-Georgia Tech Press Conference

Lucas: Many Happy Returns

Freshmen Pace Tar Heels In Win Over Georgia Tech


© 2005-2015 Tar Heel Times | Contact | Privacy Policy | Site Map | RSS | Did UNC Win?

Tar Heel Times is an unofficial resource for UNC fans and is not affiliated with the University of North Carolina.