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Q&A with John Swofford


"[Economic concerns are] far reaching both at the institutional level as well as at the conference level. You want to do everything you can to maximize your revenue for the schools. In the next 12-15 months, our television deals will be renegotiated for the future. And hopefully they will go well, even though we're in a very difficult economic period related to those kinds of negotiations." (Raleigh News & Observer)


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