Tar Heel Times
Your comprehensive source for Tar Heel sports news
Contact | RSS | Search

Heels merchandise head and shoulders above rest

The Tar Heel brand name is a money-maker, generating $25.9 million for the University of North Carolina, according to a recent analysis by Forbes magazine. The sales made UNC the most valuable men's basketball program in the country, Forbes said. The University of Kentucky ranked second with $25.4 million in merchandise sales. (WRAL.com)

Recent Business & Administration Articles:

After one year in office, Chancellor Carol Folt stays positive

The Perilous Journey to Mount Fame: Competing Approaches to College Athletics Reform

Student-athletes weigh in on balancing academics, big-time college sports

Folt: Willingham Meeting “Business-Like"

UNC-system board wants more spending oversight in athletics