How Duke Hoops

Posted Aug 1, 2009
For a while, I’ve raised discussions about whether Duke, as a brand, had become stale. The program seemed to have become ubiquitous for a lot of things that could be less than appealing to many recruits. Quite a few people seemed to think that indicated that I was a racist. Well, go ahead and watch that video and try to tell me I’m crazy. This is Duke, in an attempt to catch up with the success and brand strength of North Carolina, remaking its image. (850 The Buzz)

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