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ESPN Dunks Best-Ever College Basketball Marks

The latest incarnation of college basketball's most heated rivalry, North Carolina-Duke, burned its way to a Nielsen record for ESPN Saturday night. UNC's 76-68 triumph over the Blue Devils at Cameron Indoor Stadium March 8 averaged 5.61 million viewers, 3.83 million households and a 4.0 household rating, according to Nielsen Media Research data. (Broadcast Newsroom)

Posted Wednesday, March 12, 2008 in Basketball Business & Administration

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