UNC spends to build up football franchise

Posted Feb 4, 2010
Coveting the huge profit margins of the major football conferences, the ACC entered into this race with a three-team expansion in 2003 – bringing in perennial football heavyweights Miami, Virginia Tech and Boston College. The shift toward football left North Carolina with the option to sink millions into creating an elite football program and hope for a hefty payday in the future, or watch as the rest of the conference passed by. (Daily Tar Heel)

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