Mascot’s Death Reveals True Madness of Sports

Posted Mar 15, 2010
The madness of March -- not to mention the accompanying euphoria, despondence and despair -- seems like the perfect backdrop to remind sports fans of Jason Ray, who loved his college basketball team as much as anyone. First, though, a little about Jason’s father, Emmitt, who just can’t get worked up over the final score of a basketball game. Not anymore. Win or lose. Buzzer-beater or blowout. Doesn’t matter. (Business Week)

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