Michael Jordan a Sponsorship Magnet for Bobcats

Michael Jordan is attracting sponsors and big money to the Charlotte Bobcats. The newly minted owner of the NBA franchise is using a strategy that appeals to companies that already pay M.J. to endorse their products. Sports Business Journal reported this week that video game maker, 2K Sports has announced its first NBA sponsorship deal and it's with the Bobcats. (HULIQ)

Posted Friday, July 30, 2010 in Basketball Alumni Business & Administration

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