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Michael Jordan a Sponsorship Magnet for Bobcats

Michael Jordan is attracting sponsors and big money to the Charlotte Bobcats. The newly minted owner of the NBA franchise is using a strategy that appeals to companies that already pay M.J. to endorse their products. Sports Business Journal reported this week that video game maker, 2K Sports has announced its first NBA sponsorship deal and it's with the Bobcats. (HULIQ)


Recent Basketball Alumni Articles:

Lennie Rosenbluth & Pete Brennan: Last Loss In 1956 Motivated Us

Birth of ACC hoops, Part I

A look at some highly anticipated UNC-NCSU games going back to 1989

And the top 16 college hoop teams ever are ...

David Glenn Chats With Hubert Davis, Jan. 26


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