Tar Heel Times
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Outsider managed UNC football crisis

With the NCAA's investigation into its football program escalating, UNC-Chapel Hill turned for help in late August to a national public relations firm skilled at crisis management. UNC-CH hired New York-based Hill & Knowlton on Aug. 25. The next day, the university announced that the probe, which until then centered on improper relationships between athletes and sports agents, had taken a new turn. (Raleigh News & Observer)

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