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Nike's Jordan Brand Signs NASCAR's Denny Hamlin

NASCAR driver Denny Hamlin has struck a deal with Nike's Jordan Brand for the 2011 season. As part of the deal, the Jumpman logo will appear on Hamlin's uniform belt, back, shoulders and racing gloves. The deal was forged in part because Michael Jordan, whose brand has sponsored a motorcycle racing team since 2004, struck up a relationship with Hamlin. (CNBC)

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