Tar Heel Times
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Success of athletic programs preserving UNC's image

How a program is perceived on both regional and national levels can have a tremendous impact on everything from sponsorship deals, booster funding, recruiting and fans. UNC Athletic Director Dick Baddour knows this. When questions surrounding the football program began to swirl, Baddour says his goal was to preserve the image of the school and all of its athletic programs. (WRAL Sports Fan)


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