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The Raycom Red Herring


The article points out that “Raycom pays ESPN pays $50 million annually in a sublicense agreement with ESPN; ACC schools see none of that money.” That’s technically true – none of the money that Raycom shelled out went directly to the ACC. But that’s because the ACC has already received money for the media content that Raycom purchases from ESPN. Basically, ESPN agreed to pay $1.86 billion over 12 years for the ACC’s media rights. (ACC Sports Journal)


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