Tar Heel Times
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Swofford's Tallahassee trips helped sell FSU on ACC deal


The wooing of Florida State and its rich football tradition was vital to the recently expanded ACC’s ability to renegotiate a top-dollar, long-term deal with ESPN, the network that holds broadcast rights to most of college football. ACC Commissioner John Swofford needed buy-in from FSU, so he and the league’s TV consultant, Dean Jordan, made two previously unreported trips to Tallahassee during a six-week period before the conference sealed its deal with ESPN last week. (Tallahassee Democrat)


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