Alternate uni-verse: Football teams change look to chase recruits, revenue
Posted Oct 5, 2013
The Tar Heels haven’t worn their chrome helmets this season. Yet they are wearing the new jerseys that Nike designed, and new helmets. Welcome to college football in 2013, when schools receive almost as much attention for what they wear as for what they do while they wear it. Perhaps it’s the Oregon effect – a trickle down fashion phenomenon traced to the Pacific Northwest.
(Raleigh News & Observer)
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