Tar Heel Times
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It’s All About The ‘Brand’

The NC State athletic department began their “Our State” marketing campaign aimed at staking their claim to being the dominant program in the state. Billboards and signs all over the state boldly claimed, “This Is Our State.” At the time, the concept seemed like a good idea. Then NC State’s basketball team was picked to win the ACC for the first time in 20 years. Instead they finished in the middle of the conference and bowed out of the NCAA Tournament in the first round. Next the Wolfpack baseball team made it to the College World Series for the first time in decades, only to be sent home by UNC. Noticing a pattern yet? So have fans of other in-state schools like UNC, Wake Forest, Duke and East Carolina. (Sports Glutton)


Recent ACC & NCAA News Articles:

Cam Newton relishes new role: Santa

No. 1 Kentucky takes domination to new level in demolition of UCLA

Mark Cuban finalized the Rajon Rondo trade at the 'Colbert Report' finale, per Keith Olbermann

Watch ESPN's GameDay segment on coaches dancing in locker room

Oklahoma State's LeBryan Nash is loving college even if he never planned to be a senior


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