It’s All About The ‘Brand’
Sunday, November 17, 2013
The NC State athletic department began their “Our State” marketing campaign aimed at staking their claim to being the dominant program in the state. Billboards and signs all over the state boldly claimed, “This Is Our State.” At the time, the concept seemed like a good idea. Then NC State’s basketball team was picked to win the ACC for the first time in 20 years. Instead they finished in the middle of the conference and bowed out of the NCAA Tournament in the first round. Next the Wolfpack baseball team made it to the College World Series for the first time in decades, only to be sent home by UNC. Noticing a pattern yet? So have fans of other in-state schools like UNC, Wake Forest, Duke and East Carolina. (Sports Glutton)
Related: Other News
Share: Facebook | Twitter | Email
Recent ACC & NCAA News:
Kevin Keatts says NC State not involved in FBI probe of college basketballAustin Dillon's Daytona 500 celebration was the perfect tribute to Dale Earnhardt Sr.
Tuesday February 20, 2018
Monday February 19, 2018Mike Krzyzewski on Yahoo! Sports FBI report: 'I haven't followed it at all'
Monday February 19, 2018A Family Dream Come True and a Limitless Future: US Teen Chloe Kim Wins Gold
Sunday February 18, 2018Video: SC Featured - Could Bubba Wallace change the face of NASCAR?
Sunday February 18, 2018Michigan State pulls off biggest comeback in Big Ten history with 65-60 win over Northwestern
Sunday February 18, 2018