Tar Heel Times
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Belk Stores woo female college football fans

But in December 2010, in keeping with its $70 million branding makeover, Belk management literally kicked off its desire to be the harbinger of its tagline—"Modern. Southern. Style"—when it announced the title sponsorship of a 2011 college football bowl game in its headquarters hometown of Charlotte. (CNBC.com)

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