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Selling New Coaches

Butch Davis has been everywhere for North Carolina this offseason. On a billboard overlooking a busy highway in Burlington, staring back at newspaper readers in a full-page ad, even in streaming video form filling up fans' e-mailboxes. It's all part of the Tar Heels' aggressive attempt to boost season-ticket sales, attract new fans and cash in on their new coach's popularity. (Hendersonville Times-News)

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