Sonny Vaccaro, Who Helped Shoe Companies Dominate Basketball, Shoots for Redemption
Posted Apr 16, 2015
The man who made a career out of commercializing basketball is trying to dial it back. Sonny Vaccaro, a veteran consultant to the likes of Nike, Adidas and Reebok, is leading something of a campaign to rehabilitate his image in youth basketball, as criticism of corporate involvement in the sport continues to mount. A documentary on Mr. Vaccaro’s career — an ESPN Films “30 for 30” production called “Sole Man” — debuts this month, detailing his evolution from shoe company pitchman to outspoken critic of the NCAA.
(Wall Street Journal)
Related: Other News
Former UNC wing Tyler Nickel transferring from Virginia TechVirginia Tech men’s basketball guard/forward Tyler Nickel entered the transfer portal Thursday. The 6-foot-7 sophomore transferred to the Hokies last summer after spending his first...
Thu Mar 28, 2024Fifty years after they met for the NCAA championship, Marquette will face NC State again
Monday marked the 50th anniversary of the last meeting between NC State and Marquette in the NCAA Tournament, a clash that decided the 1974 NCAA...
Thu Mar 28, 2024
As potential Elite Eight game vs. UNC looms, Arizona’s Caleb Love ‘grateful’ for journey
After almost a year at Arizona, Caleb Love and the Tar Heels are days away from a potential reunion. If Arizona defeats Clemson in Los...
Thu Mar 28, 2024
Alabama’s Jarin Stevenson prepares to face hometown team, North Carolina, in Sweet 16
Coming out of Pittsboro, N.C., Jarin Stevenson said the Tar Heels were the first team to offer him. However, he instead opted to join Nate...
Thu Mar 28, 2024