What is Michael Jordan Inc. worth?
Posted Aug 14, 2015
Michael Jordan's endorsement deals are finally starting to get true, real numbers attached to them. All because of a 6-year-old coupon to save two bucks on a piece of steak at a grocery store that doesn't even exist anymore. The numbers, already more than half a billion dollars in the past decade, are a sensitive enough matter that major Jordan sponsors Nike, Gatorade, Upper Deck and 2K Sports requested that a judge restrict access to the courtroom exactly so this type of article couldn't be written.
(CNBC)
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