NBA approves on-jersey advertising program
Posted Apr 15, 2016
The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying a 2.5-by-2.5-inch space as the NBA becomes the first of the four major U.S. sports leagues to put ads on regular game-day jerseys. NBA teams had been wearing advertising logos on practice jerseys.
(ESPN.com)
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