Why $300M on NCAA deals is a bargain for Nike, Adidas and Under Armour

Posted Sep 7, 2016
The paydays will likely keep getting bigger. And they're no longer as tinged with scandal. The Business Journal estimates NCAA athletic programs will receive more than $300 million in cash and equipment from Nike, Adidas and Under Armour this year, a 33 percent increase in five years. The eye-popping numbers come after several universities signed mega-deals in the last year, including UCLA, Ohio State, Texas and Michigan. (Portland Business Journal)

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