2017 NCAA Final Four Delivers Big Ratings Increases
Posted Apr 2, 2017
This year’s Final Four doubleheader was up 37% with both games going down to the wire, over last year when the doubleheader was decided by a combined 61 points. North Carolina-Oregon delivered a 11.5 rating, up 42% from 2016 and tied with 2002 as the second highest rating for the late Final Four game in 19 years (1998). The game peaked with a 13.1 rating.
(NCAA.com)
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