Longhorns knock off Tar Heels to lead nation in merchandising revenue

The University of Texas can claim another national title — first in merchandising. Bolstered by a national football championship, Texas led the nation in licensing revenue and set a record with $8.2 million in royalties from 2005 to 2006. The record sales mark the first time Texas has been first in royalties, knocking North Carolina from No. 1 for the first time in five years. (USA Today)

Posted Sunday, August 27, 2006 in Business & Administration

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