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UNC fans buy into rewards program

You've heard of frequent-flier programs. UNC hopes you'll soon become a frequent-buyer. In hopes of bringing in a new stream of revenue, UNC has launched a frequent-flier kind of points-accumulation program that will be copied by at least a dozen more athletics departments this fall. The program, called "Tar Heel Rewards," allows UNC faithful to rack up credits by shopping at their favorite Internet sites. Then, they can redeem them for everything from T-shirts to a behind-the-scenes look at a men's basketball practice. (Raleigh News & Observer)


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