The Loyalty Game: How sneaker dollars transformed youth hoops
Posted Mar 20, 2018
In a normal year, one of the biggest stories of the NCAA Tournament would be freshman sensation Marvin Bagley III. The prospect of Bagley's last hurrah as a Duke Blue Devil and ascent to the NBA would be near-perfect fodder for the myth-makers at Nike. Bagley has been a part of the Nike system for nearly three years, starting when he was 16. But this is far from a normal year.
(Oregon Live)
Related: College Basketball Recruiting
No. 1 recruit Adan Diggs talks reclass to 2027, Kentucky offer: 'I bring everything to the table.'There weren’t many players better, in any class, than Adan Diggs at Nike EYBL Session II in Memphis. The five-star guard averaged 22.8 points per...
Sun Jun 21, 20262028 Basketball Recruits Currently on Duke's Radar
Those potential Duke recruiting targets include the top-ranked player in the class: five-star forward AJ Williams. Plus, the Blue Devils have contacted two top-shelf big...
Sun Jun 21, 2026
5-stars Beckham Black and Kaleena Smith sign historic ESPN merchandise deal
Five-star Beckham Black has made NIL history following the signing of a recent merchandising deal. The class of 2027 recruit is signing the deal off...
Sun Jun 21, 2026
Virginia basketball lands Loyola Marymount transfer Jan Vide
Virginia has added another piece to its backcourt, securing a commitment from Loyola Marymount transfer Jan Vide, Sam Kayser was the first to report. The...
Sat Jun 20, 2026