The Loyalty Game: How sneaker dollars transformed youth hoops

Posted Mar 20, 2018
In a normal year, one of the biggest stories of the NCAA Tournament would be freshman sensation Marvin Bagley III. The prospect of Bagley's last hurrah as a Duke Blue Devil and ascent to the NBA would be near-perfect fodder for the myth-makers at Nike. Bagley has been a part of the Nike system for nearly three years, starting when he was 16. But this is far from a normal year. (Oregon Live)

Related: College Basketball Recruiting

4-star SG Jeremiah Profit commits to Northwestern, highest-ranked recruit in program history
Four-star shooting guard Jeremiah Profit tells Rivals he has committed to Northwestern, becoming the highest-rated recruit in program history. He is ranked as the No...
Wed Sep 23, 2026

No. 66 ranked Javion Tyndale commits to Seton Hall basketball
Javion Tyndale, the No. 66 prospect in the class of 2027, has committed to Seton Hall. The 5-foot-8 point guard out of Montverde Academy chose...
Wed Sep 23, 2026

5-star PG Beckham Black set to visit Arkansas this weekend
Five-star Beckham Black, the No. 1 ranked point guard in the 2027 class, is set to take an official visit to Arkansas this weekend. John...
Tue Sep 22, 2026

Top-25 recruit Dawson Battie commits to Nebraska basketball
Dawson Battie, a top-25 prospect in the 2027 basketball recruiting class, committed to Nebraska, becoming the highest-ranked player to choose the Huskers in program history...
Mon Sep 21, 2026