The Loyalty Game: How sneaker dollars transformed youth hoops Posted Mar 20, 2018 In a normal year, one of the biggest stories of the NCAA Tournament would be freshman sensation Marvin Bagley III. The prospect of Bagley's last hurrah as a Duke Blue Devil and ascent to the NBA would be near-perfect fodder for the myth-makers at Nike. Bagley has been a part of the Nike system for nearly three years, starting when he was 16. But this is far from a normal year. (Oregon Live)