Could Skechers’s Lawsuit vs. Adidas Impact Collegiate Footwear Sponsorships Going Forward?

Posted May 18, 2018
This week, Skechers filed a false advertising and unfair competition lawsuit against Adidas in the U.S. District Court for the Central District of California. The multibillion-dollar footwear company charges that by “funneling hundreds of thousands of dollars in secret payments to players,” Adidas has “co-opt[ed] young players into wearing or implicitly endorsing [Adidas] products.” (Sports Illustrated)

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