The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Video: Carolina Insider - UNC vs. Wyoming Postgame Show
Join Jones Angell and Adam Lucas as they break down UNC Basketball's 76-63 victory over Wyoming on Tuesday, including game highlights, comments from Michael Malone,...
Wed Nov 11, 2026

Lucas: Superhero
After the first three games of the season, Jarin Stevenson is shooting 1-for-9 from three-point range. Six-year-old Julius Rosa doesn't care at all. He has...
Wed Nov 11, 2026

Video: IC Podcast - UNC Starts Slowly, Pulls Away From Wyoming
Rob Harrington and Tommy Ashley from Inside Carolina discuss UNC Basketball's 76-63 win over the Wyoming Cowboys in the Smith Center on Tuesday. The Tar...
Wed Nov 11, 2026

Isaiah Denis Finding His Opportunity After Nearly Leaving UNC
Six months ago, Isaiah Denis was in the transfer portal. With UNC's head coaching position vacant, Denis wasn't sure what the future held. He explored...
Wed Nov 11, 2026