The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Caleb Wilson's Injury And The All-American Question
This has got to be the best freshman class that I’ve seen in my time covering college basketball. It’s just phenomenal what we’ve seen across...
Thu Feb 26, 2026

Jackson Watkins' Project of Reflection and Inspiration
The experience, exhilarating as it was, would one day come to an end. Jackson Watkins knew that, of course, and he understood. That said, Watkins wouldn’t...
Thu Feb 26, 2026

'I'm Definitely At 100%' - Henri Veesaar On His Return To Action, UNC's Next Level
Henri Veesaar: "Sadly had to miss a couple games, but I feel like that helped my overall body to feel better and get rid of...
Thu Feb 26, 2026

Caleb Wilson-Henri Veesaar Tandem Could Take UNC Basketball To All-ACC Heights
No basketball program regularly places two players on the All-ACC first team anymore. (UNC has done it only once since 2012.) In fact, in each...
Thu Feb 26, 2026