The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Video: IC Reaction Podcast - Cameron Fens Commits to UNC Basketball
Cameron Fens, a 7-foot, 255-pound center from South Dakota, recently granted an extra season of eligibility, has committed to Michael Malone and UNC Basketball. Inside...
Fri Aug 7, 2026

Video: Locked On Tar Heels - UNC Basketball's Strong Non-Conference Schedule
UNC's non-conference basketball schedule contains a high-powered lineup featuring Illinois, Arkansas, Kentucky, and the newly confirmed West Virginia matchup at the Dick Vitale Invitational. What...
Fri Aug 7, 2026

Matt Able Ready to Trade Supporting Role for Starring Opportunity at UNC
Sophomore guard Matt Able's move from Raleigh to Chapel Hill is historic. He is believed to be the first Wolfpack basketball player to transfer directly...
Fri Aug 7, 2026

Dave Hanners coached Allen Iverson, says Terrence Brown reminds him of 'The Answer'
For three seasons as a Philadelphia 76ers assistant coach, Dave Hanners had a front-row seat to marvel at Allen Iverson’s talent. When Hanners, a former...
Fri Aug 7, 2026