The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Jarin Stevenson Learning to Take It Personally
Jarin Stevenson will never be the loudest one in the room. He's quiet in nature. When he sat down in front of the microphone Thursday...
Sun Sep 27, 2026

Harrison Barnes, RJ Davis head to Spurs training camp with different challenges
Two Tar Heels enter San Antonio Spurs training camp at opposite ends of their careers. The Spurs' 21-man training camp roster includes Harrison Barnes, a...
Sun Sep 27, 2026

RJ Davis Signs With San Antonio Spurs
The San Antonio Spurs have put out a press release announcing their 21-man roster for training camp, which includes former UNC guard R.J. Davis. After...
Sun Sep 27, 2026

Antawn Jamison memories: pickup game with MJ, Dean-Barnes confrontation, bond with Guthridge
"When I say those pickup games (at the Smith Center) were like Game Six of the NBA Finals, I mean we’re calling off screens, we’re...
Sun Sep 27, 2026