The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

UNC Men's Basketball To Face USC In Greensboro Exhibition Game
Coach Michael Malone’s first UNC Basketball team will get two challenging exhibition contests before the games count. UNC is set to face USC in an...
Mon Aug 10, 2026

Neoklis Avdalas, Alexandros Samodurov To Decline Greek National Team Opportunity
UNC Basketball newcomers Neoklis Avdalas and Alexandros Samodurov will arrive in Chapel Hill this week and thus not play with the Greek National Team this...
Mon Aug 10, 2026

Video: Locked On Tar Heels - How Cameron Fens Elevates UNC Basketball's Roster
The 2026-27 UNC Basketball roster has been finalized with the addition of Cameron Fens, a proven 7-foot transfer who raises the Tar Heels' floor and...
Mon Aug 10, 2026

Newsletter: Cameron Fens Fills Out UNC Basketball Roster, Football Position Battles Heat Up
UNC Basketball's frontcourt search concludes as Cameron Fens committed Friday, and Michael Malone's roster is now full for 2026-27. Football's preseason camp hit its second...
Mon Aug 10, 2026