The evolution of Michael Jordan’s commercials
Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed.
(Tar Heel Blog)
Related: Basketball, Basketball Recruiting
Vince Carter recalls Michael Jordan’s legendary return to UNC for pickup gamesMichael Jordan rewrote the narrative that NBA titles could be won with a guard in the starring role. In doing so, he inspired an entire...
Fri May 15, 2026UNC Basketball Keeping the Ties While Moving Forward
Carolina Basketball Family ties are incredibly important, but you have to prepare for the future, have to adapt and evolve and at the same time...
Fri May 15, 2026
Video: Locked On Tar Heels - Did Alexandros Samodurov Commit to UNC Basketball? What We Know
Rumors circulated Thursday evening that Greek center Alexandros Samodurov committed to UNC Basketball. But has he really? Isaac Schade shares what we know right now...
Fri May 15, 2026
UNC Basketball Staff Hires Provide Glimpse of Michael Malone's Vision
What does a coach who’s had a tremendous amount of success at the NBA level but hasn’t done it at the college level need in...
Thu May 14, 2026