The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Video: Michael Malone, Jarin Stevenson, Neo Avdalas ACC Tipoff Press Conference
North Carolina head men's basketball coach Michael Malone, guard Neoklis Avdalas, and forward Jarin Stevenson speak with the media on Tuesday morning at the annual...
Wed Oct 7, 2026

UNC Basketball Film Room: How Michael Malone Uses Wings
It’s easy to discern the types of players Michael Malone started at point guard and center with the Denver Nuggets, but there was much more...
Wed Oct 7, 2026

Video: UNC's Michael Malone, ACC Tip Off Take Center Stage
The ACC Tip Off offers a chance to hear from coaches and players across the league. UNC's Michael Malone will be a focal point as...
Wed Oct 7, 2026

Matt Able Aims To Be More Than A Shooter In UNC Basketball Lineup
After Matt Able committed to the Tar Heels on April 21 while continuing to test the NBA Draft waters, his stock only rose. In workouts...
Tue Oct 6, 2026