The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Pete Nance Re-Signs With Milwaukee Bucks
The Milwaukee Bucks have signed Pete Nance. A 6-9, 226-pound forward/center, Nance played in 47 games with Milwaukee last season after starting on a Two-Way...
Thu Jul 9, 2026

Caleb Wilson Set To Write a New Chapter in Rivalry vs. Cam Boozer
Caleb Wilson has played both with and against Cameron Boozer throughout his career, and it feels as though they are trending towards an NBA rivalry...
Thu Jul 9, 2026

Video: Locked On Tar Heels - UNC Basketball First Look, Maximo Adams
It's time for the 2026-27 UNC Basketball Roster Preview Series. First up: Maximo Adams, who remained loyal to the Tar Heels despite a coaching shakeup...
Thu Jul 9, 2026

Fresh off new Charlotte Hornets deal, Coby White gives back to local youth
One day after signing a three-year, $74 million contract with the Charlotte Hornets, Goldsboro native Coby White spent time giving back to local youth. White...
Thu Jul 9, 2026