The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Video: Derek Dixon's Clutch Play Leads UNC Past Kentucky, 67-64 - Highlights
Freshman Derek Dixon scored five of his nine points in the final minute as No. 16 North Carolina rallied to a big, 67-64, road win...
Wed Dec 3, 2025

Box Score: North Carolina 67, Kentucky 64
View the complete box score from the No. 16 North Carolina Tar Heels' 67-64 victory over the No. 18 Kentucky Wildcats on Tuesday night in...
Wed Dec 3, 2025

Video: Hubert Davis Post-Kentucky Press Conference
North Carolina head men's basketball coach Hubert Davis speaks with the media following the No. 16 Tar Heels' 67-64 victory over the No. 18 Kentucky...
Wed Dec 3, 2025

Lucas: North Carolina vs. Kentucky Rapid Reactions
A gritty, must-have win that the Tar Heels easily could have lost. With some key late-game heroics from freshman Derek Dixon, the Tar Heels earn...
Wed Dec 3, 2025