The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Michael Malone Bears Weight of Tradition on Roy Williams Court
UNC's new head basketball coach has stepped out onto countless courts in his career. That impressive resume ranges from the home of all 30 NBA...
Tue Aug 25, 2026

Video: Locked On Tar Heels - Tyler Zeller's Insider Take On UNC Basketball
Host Isaac Schade and 2012 ACC Player of the Year Tyler Zeller discuss UNC Basketball's key offseason moves, from retaining Isaiah Denis and Jarin Stevenson...
Tue Aug 25, 2026

The Caleb Wilson hype train is real and full steam ahead for the Chicago Bulls
The Caleb Wilson hype train pulled out of Las Vegas last month after the Bulls rookie was must-see-TV in every Summer League game he played...
Tue Aug 25, 2026

Video: Locked On Tar Heels - Breaking Down UNC Basketball's Deep Roster
UNC unveiled a deep, versatile basketball roster for the 2026-27 season. With international newcomers like Sayon Keita and Alexandros Samodurov officially cleared, plus key returners...
Mon Aug 24, 2026