The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Five Perspectives on Seth Trimble's Historic Shot
Seth Trimble delivered one of the most memorable shots in UNC–Duke history on Saturday night. Trimble caught Derek Dixon’s pass in the right corner —...
Mon Feb 9, 2026

Video: Fan Reactions When UNC Beat Duke
Tar Heel fans everywhere submitted their reaction videos following UNC Basketball's big win Saturday over Duke. From the Smith Center, to Franklin Street, and even...
Mon Feb 9, 2026

Social Media Erupts Following UNC’s Buzzer Beater to Beat Duke, Court Storming
A comeback victory for the ages over the Duke Blue Devils on Saturday led to North Carolina men’s basketball fans taking to social media to...
Mon Feb 9, 2026

The UNC-Duke finish was a wild scene on ESPN
The top rivalry in college basketball delivered in a big way on Saturday night with No. 14 North Carolina taking down No. 4 Duke 71-68...
Mon Feb 9, 2026