Bubba Cunningham Taking Measured Approach for UNC as National Landscape Shifts

Posted Mar 13, 2024
One prominent line of thinking is that UNC needs to jump ship to the SEC or Big Ten before the financial disparity becomes detrimental. UNC athletic director Bubba Cunningham is not ready to declare the projected revenue gap as untenable for the ACC. "I don't know,” Cunningham said. "What we have to do short term is maximize our revenue." (Inside Carolina)

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