Tar Heel Times
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‘Minds on a Mission’ commercial rethought

Jim Dean, executive vice chancellor and provost, received a tweet during UNC’s basketball game against Wake Forest that criticized the Minds on a Mission commercial. The four-year-old advertisement utilizes stop-motion animation and paper mache to depict the worldwide impact UNC minds can have. Dean responded to the tweet with ‘#workingonit,’ garnering mass unexpected responses. (Daily Tar Heel)


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