New social media company working with Kentucky basketball to build players' brands

Posted Nov 3, 2017
As part of Kentucky’s new deal with social media software platform INFLCR (pronounced "influencer"), the Kentucky men’s basketball team engaged in social media training last month with the central message of “building your brand.” The success of Los Angeles Lakers rookie point guard Lonzo Ball and his family’s “Big Baller Brand” had Quade Green thinking about his own options. (Louisville Courier-Journal)

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