Deja Kelly’s endorsement money is good, but her deals are about more than that

Posted Feb 23, 2022
When UNC guard Deja Kelly signed a big endorsement deal last week, building her brand and making a difference were as important as the money. Dishing out assists on the court draws cheers, but so should the help she dished out through the deal. Giving back is important to Kelly, and that’s why Dunkin’ donated $5,000 on her behalf to the Velle Cares Foundation. (Tar Heel Tribune)

Related: Women's Basketball, WBB Recruiting

UNC Women's Basketball: A Look at Five-Star Freshman Nyla Brooks
Five-star Nyla Brooks, a McDonald's All-American, will play for Courtney Banghart and the UNC Women's Basketball program this season, alongside fellow freshmen Taliyah Henderson and...
Sat Jul 5, 2025

Two NCAA title wins, snow day blowout highlight UNC takeover day on ACC Network
A snow day blowout, two national championship wins, and seven victories against ranked teams highlight North Carolina's annual takeover day on ACC Network. The ACC...
Thu Jul 3, 2025

Maria Gakdeng signs with Hungary team, to be part of South Sudanese basketball history
Former UNC center Maria Gakdeng will take her basketball career to international and professional stages this year — and be part of history. Gakdeng has...
Wed Jul 2, 2025

Video: Locked On Tar Heels - 4 UNC Teams to Receive Revenue Share
UNC's revenue sharing plan takes center stage as host Isaac Schade breaks down the $20.5 million annual distribution across football, basketball, and baseball. The discussion...
Tue Jun 24, 2025