Deja Kelly’s endorsement money is good, but her deals are about more than that

Posted Feb 23, 2022
When UNC guard Deja Kelly signed a big endorsement deal last week, building her brand and making a difference were as important as the money. Dishing out assists on the court draws cheers, but so should the help she dished out through the deal. Giving back is important to Kelly, and that’s why Dunkin’ donated $5,000 on her behalf to the Velle Cares Foundation. (Tar Heel Tribune)

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