Deja Kelly upgrades her ride by combining basketball talent with style to land NIL deals

Posted Oct 11, 2022
Driving a 2014 Ford Fusion while she was a high school player in Texas, Deja Kelly could never have imagined the ride she’d have while playing at UNC . After college athletes were allowed to use their name, image and likeness (NIL) to earn money in the summer of 2021, Kelly now drives a 2022 white BMW X5, which has a retail price of more than $61,000. (Tar Heel Tribune)

Related: Women's Basketball, WBB Recruiting

Video: Courtney Banghart Monday Pre-NCAA Tournament Media Availability
North Carolina head women's basketball coach Courtney Banghart speaks with reporters on Monday ahead of the Tar Heels' first-round NCAA Tournament matchup against the Western...
Mon Mar 16, 2026

Path for UNC Women's Basketball includes potential early matchup with No. 1 seed
UNC Women's Basketball will see a familiar scenario if the Tar Heels advance to the second weekend of the NCAA Tournament. A No. 1 seed,...
Mon Mar 16, 2026

Newsletter: March Madness Begins, UNC Baseball Sweeps Cal, Veesaar's Career Night, NFL Moves
March Madness is upon us, UNC Baseball sweeps Cal, three Tar Heels are named All-ACC in Men’s Basketball, and there are six new UNC Track...
Mon Mar 16, 2026

Video: Locked On Tar Heels - Time To Dance For UNC Basketball
UNC Men's Basketball gets the 6 seed in the NCAA Tournament South Region where they will take on VCU in the first round in Greenville,...
Mon Mar 16, 2026