UNC Women's Lacrosse Team Embraces I Play For Campaign Posted Nov 1, 2018 In August, North Carolina Director of Athletics Bubba Cunningham announced Carolina Athletics' "I Play For" campaign, designed to give student-athletes and staff the opportunity to share what motivates them every day. It challenges everyone to play for someone or something bigger than themselves. And that resonated with UNC women's lacrosse coach Jenny Levy. (GoHeels.com)