Mack Brown's Offering of Hope
Posted Nov 28, 2018
Mack Brown sold the future by talking about the past, whether it be by subtly mentioning his Hall of Fame honors or his national championship at Texas. He sold his affinity for fixing things by suggesting that it was more fun to build than to maintain. Brown sold all of those things at his introductory press conference, but more than anything, he sold hope.
(Inside Carolina)
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