Roy Williams, Tar Heels wear special Air Jordan shoes to raise awareness Posted Jan 22, 2019 Monday’s game was a big win for the Tar Heels and they did it in style. Literally. The Tar Heels were wearing special pink shoes as they teamed up with the NABC to raise funds and awareness for the fight against cancer. UNC also promoted the American Cancer Society, showing support for those fighting cancer. Roy Williams wore the Air Jordan 1 “UNC” x Off-White collection. (Keeping It Heel)