How Michael Jordan became a brand

Posted Feb 15, 2019
Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship. His Jordan brand, introduced by the Chicago Bulls superstar in 1984 and marketed by Nike in 1985 as the Air Jordan 1, created the basketball sneaker branding market. In fiscal 2018, Nike revenue from the Jordan Brand line hit nearly $2.9 billion. (Los Angeles Times)

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