How a 1984 sneaker deal for Michael Jordan evolved into a $3-billion empire

Posted Feb 17, 2019
If the NBA All-Star Game is a celebration of basketball, having the game in Charlotte is in large part a celebration of Michael Jordan. And Jordan’s sneaker line that helped make him a billionaire is having its time in the spotlight over the weekend. Nike’s $3 billion Jordan Brand has come a long way from when the company signed with Jordan in 1984. (Charlotte Observer)

Related: Basketball, Tar Heels in the NBA

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