How a 1984 sneaker deal for Michael Jordan evolved into a $3-billion empire

Posted Feb 17, 2019
If the NBA All-Star Game is a celebration of basketball, having the game in Charlotte is in large part a celebration of Michael Jordan. And Jordan’s sneaker line that helped make him a billionaire is having its time in the spotlight over the weekend. Nike’s $3 billion Jordan Brand has come a long way from when the company signed with Jordan in 1984. (Charlotte Observer)

Related: Basketball, Tar Heels in the NBA

Frontcourt matchup headlines UNC men's basketball's game against Duke
Caleb Wilson’s presence is matched by junior center Henri Veesaar, who gives UNC the true center it lacked last season. Veesaar is averaging 16.8 points...
Fri Feb 6, 2026

How Caleb Wilson can reach even greater heights for UNC basketball, NBA future
Caleb Wilson is setting scoring records, ripping rebounds and taking flight with rim-rattling dunks as a star freshman for UNC basketball. Even with all of...
Thu Feb 5, 2026

UNC's Place in the ACC Basketball Race
Not exactly sure how many teams are going to get into the NCAA Tournament, probably eight, which is a good number, but maybe not many...
Thu Feb 5, 2026

With 'circus coming, Hubert Davis tries to keep Tar Heels focused ahead of clash with Duke
Hubert Davis has spent the week trying to keep UNC's preparation like any other game ahead of Saturday’s showdown with Duke, even when everyone around...
Thu Feb 5, 2026