The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

Video: Jon Scheyer Monday Post-UNC ACC Coaches Conference Call
Duke head men's basketball coach Jon Scheyer speaks with members of the media on Monday as part of the weekly ACC Coaches Conference Call to...
Mon Feb 9, 2026

UNC Basketball Transfer Tracker: Elliot Cadeau keeps dishing out wins, frustrating weeks for others
While Elliot Cadeau continues to pile up assists and No. 3 Michigan keeps stacking wins, and Ven-Allen Lubin is putting up consistent games for N.C...
Mon Feb 9, 2026

ACC football power rankings 2026: Who can challenge Miami for top spot after Hurricanes' CFP run?
12. North Carolina - Though it is Year 2 of the Bill Belichick era, the roster turnover heading into 2026 had the Tar Heels looking...
Sun Feb 8, 2026

College basketball Saturday scores, winners, losers
While UNC-Duke stole the show, it wasn't the only dramatic in-state rivalry game of the day. Alabama edged Auburn 96-92 in a back-and-forth thrill-ride that...
Sun Feb 8, 2026