The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

Remembering Rodney Rogers, gone at 54 but impossible to forget
Rodney Rogers, a Sun from 1999 to 2002 and a one-of-one presence in franchise history, has passed away. He wore number 54 like nobody else,...
Sun Dec 28, 2025

The ACC aimed to restore its men's basketball reputation. So far, it's working
Four ACC basketball teams made the NCAA tournament in 2025. Five teams made it in each of the three years before that. The ACC has...
Sat Dec 27, 2025

Caleb Williams and Ben Johnson: The Quarterback–Coach Partnership Transforming the Bears
If you want to understand why the Chicago Bears feel different today, why their offense has matured week by week, why the franchise finally looks...
Sat Dec 27, 2025

Kyle Whittingham signs 5-year deal to coach Michigan football
Kyle Whittingham was hired as Michigan's next head football coach, signing a five-year deal, the school said on Friday night. Whittingham went 177-88 in 21...
Fri Dec 26, 2025