The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

NC State investigating LSU over Will Wade’s departure
NC State is investigating whether Louisiana State University improperly persuaded basketball coach Will Wade to break his contract with the Wolfpack to return to the...
Tue Jun 9, 2026

West Virginia baseball sings 'Country Roads' after punching first-ever CWS ticket
"Country Roads, Take Me Home" to ... Omaha? Those aren’t John Denver’s exact lyrics, but they might as well be in Morgantown, with the Mountaineers...
Tue Jun 9, 2026

Texas Tech quarterback Brendan Sorsby granted injunction vs. NCAA, eligible to play in 2026
Texas Tech star Brendan Sorsby has been granted a temporary injunction against the NCAA that could clear the way for him to play for the...
Tue Jun 9, 2026

Knicks keep winning — games and fans. Now, New York City is about to get wild
These New York Knicks hold this ineffable quality of linking friends and strangers, of galvanizing people from disparate religions, races, classes and from all over...
Mon Jun 8, 2026