The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

TCU's football season hinges on the biggest gamble in the Big 12 conference
Grad transfer Jaden Craig will be one of college football’s most fascinating players to follow this fall: Can a Harvard QB succeed against the speed,...
Tue Aug 18, 2026

Why Tommy John's legacy will forever live on across baseball
When Tommy John died Saturday night at 83, the game didn't just mourn the loss of a 288-game winner who threw more innings than all...
Tue Aug 18, 2026

Duke basketball 2026-27 roster breakdown
Currently, Duke doesn't have a player on its roster who is a projected top-three pick in the NBA Draft like Flagg and Boozer were in...
Tue Aug 18, 2026

Ohio State-Miami and what changes you'll see in 2026 college football
Clock rules changes, longer seasons, slower offensive tempo and a surprising factor -- fourth-down success -- have converged to produce longer, slower drives. And in...
Mon Aug 17, 2026