The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

‘Loopholes have won the day’: Cap? What cap? Spending on players growing even after NCAA settlement
The settlement of a class-action lawsuit against the NCAA and its most powerful conferences this year was supposed to cap the amount of money schools...
Sat Dec 20, 2025

After Notre Dame's numerous tantrums, what's the school's endgame? A divorce from the ACC?
The more Notre Dame squawks like a 7-year-old mad at their parents because they didn’t get a stuffed animal at the fair, the more reasonable...
Sat Dec 20, 2025

Meet Bob Chesney, UCLA football’s new ‘ultimate type of competitor’
Bob Chesney, who was officially named UCLA’s head football coach on Saturday morning after compiling a 21-5 record in two seasons at James Madison, is...
Fri Dec 19, 2025

College Football Playoff 2025: Going inside every first-round matchup
No. 9 Alabama at No. 8 Oklahoma. This is one of two rematches. OU's 23-21 win in Tuscaloosa in November wasn't the most aesthetically delightful...
Fri Dec 19, 2025