The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

Pac-12, Mountain West reach settlement: Realignment legal battle resolved ahead of 2026 season
The Pac-12 and Mountain West conferences have reached a settlement in their lengthy legal dispute over exit fees and so-called poaching penalties, ending a court...
Tue Aug 11, 2026

Dabo Swinney says no starters, no depth chart as Clemson opens fall practice
Dabo Swinney didn’t unveil a depth chart Thursday. “I don’t have any starters,” Swinney said. “There ain’t nobody starting. Somebody’s going to run out there...
Mon Aug 10, 2026

The NCAA begged Congress to fix its problems. It's paying the price as Washington politics take over
The week began with legitimate hope that the Protect College Sports Act would be on a glide path toward becoming law, with a supermajority of...
Sun Aug 9, 2026

Don Nelson, second-winningest coach in NBA history, dies at 86
Don Nelson, the second-winningest coach in NBA history, a five-time NBA champion as a player, and a member of the Naismith Memorial Basketball Hall of...
Sun Aug 9, 2026