The Financial Stakes of the NCAA Tournament

Posted Mar 18, 2019
Bubba Cunningham’s favorite team wears blue and white. But UNC’s athletic director will be pulling for more than his Tar Heels when the NCAA men’s basketball tournament begins on Tuesday. One of the reasons has to do with a different color: green. In short, the better the ACC does in the tournament, the more lucrative it is for the schools in the conference. (Inside Carolina)

Related: Other News

Don Nelson was an NBA original, one who experienced the game from all angles
Don Nelson, 86, died Sunday in Frisco, Texas. A husband, father, grandfather and NBA legend, he takes with him more know-how and killer stories than...
Sun Aug 16, 2026

College football viewer's guide: Here are all the new head coaches
With the addition of Sacramento State and North Dakota State as transitioning FBS members, there are now 138 FBS schools. Heading into the 2026 season,...
Sun Aug 16, 2026

Projecting every SEC basketball team's floor and ceiling for 2026-27
1. Florida - If Denzel Aberdeen gets cleared for a fifth season, Florida will have four of their core players -- Aberdeen, Thomas Haugh, Rueben...
Sat Aug 15, 2026

Ven-Allen Lubin returning to NC State basketball
Former UNC forward Ven-Allen Lubin, who spent his first four college basketball seasons with four different programs, announced his return to the Wolfpack for his...
Sat Aug 15, 2026