Nike Peach Jam returns for 24th year Posted Jul 8, 2019 The Nike Peach Jam was always going to happen in 2019. Had the NCAA not allowed the Nike Peach Jam to extend into an extra week of the NCAA live period, the scope of the tournament wouldn’t have been the same. The teams would have still competed, the level of basketball would have remained competitive, but the hundreds of coaches and spectators would have decreased. (Augusta Chronicle)