UNC Football Unveils Jordan Retro 1s Cleats Posted Aug 8, 2019 UNC football moved to a partnership with the Jordan Brand before the 2017. Michael Jordan introduced the partnership at halftime during the 2017 UNC vs. Duke game in the Dean E. Smith Center. On Sunday, UNC unveiled a new shoe that the football team will be wearing this season. It combines a quintessential Jordan Brand look with a football cleat. (Inside Carolina)