Motivating UNC Football Players in a Social Media World

Mack Brown spent the previous five years as an analyst for ESPN. So instead of dismissing all that comes with the 24-hour news cycle, Brown has embraced it as a motivational tool. “When you’ve struggled like they have the last two years and people have been so critical of them, I think every day is a chip-on-your-shoulder mentality,” Brown said. (Inside Carolina)

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