Extra Points: Moments Posted Nov 15, 2019 North Carolina football coach Mack Brown calls them "moments that matter." All snaps in a football game are created equal—ergo the "one play at a time" mantra emanating from prehistoric times and coaching legends like Knute Rockne—but some are more equal than others. "I get frustrated our team doesn't quite understand that yet," Brown says. (GoHeels.com)