How much money Cole Anthony and other top college athletes could have made with NIL rights

Posted Apr 7, 2020
What if college athletes such as Cole Anthony were allowed to make money off their name, image and likeness? Anthony would have had a projected $476,000 annual endorsement value. Based on average rates athletes and celebrities charge for Instagram posts, and Anthony's nearly 600,000 followers, he could have made roughly $4,000 per post. (Sporting News)

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