Howell's Heisman Hype Will Happen Organically Posted Apr 12, 2020 Don’t begin the Heisman Trophy campaign for Sam Howell just yet. At least that’s not how UNC is approaching the coming season and its star quarterback. "The philosophy's always been to undersell and let the players handle their business. So we do things like (interviews)," said Jeremy Sharpe, UNC’s Director of Football Communications and Branding. (Tar Heel Illustrated)