The Inside Story Of How Michael Jordan Became The World's Richest Athlete

Posted Apr 19, 2020
The NBA made Michael Jordan famous, but it was his sponsors that made him rich. Over nearly four decades, he’s earned $1.7 billion (pre-tax) off the court from brands like Nike, Coca-Cola, McDonald’s, Wheaties, Chevrolet and others, and he still pitches Nike, Hanes, Gatorade and Upper Deck. Nike built the Jordan Brand into a massive standalone business. (Forbes)

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