Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports
Posted May 3, 2020
Nike has always been Michael Jordan’s biggest backer, both financially and marketing-wise. The sportswear giant has paid him an estimated $1.3 billion by Forbes’ count since it signed its first deal with Jordan in 1984, and it has helped make him a cultural icon. It is the richest athlete endorsement deal ever but also arguably the biggest bargain.
(Forbes)
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