Inside the Rise of Michael Jordan's Unrivaled Marketability

Posted May 19, 2020
It’s possible that we’ll never see another athlete with Michael Jordan’s brand power. Sonny Vaccaro, who as a Nike executive signed Jordan in 1984, describes Jordan as transforming an entire industry in ways that have not been seen since. “Michael,” Vaccaro tells Sports Illustrated, “opened every marketing dollar in the world for every future athlete.” (Sports Illustrated)

Related: Basketball, Basketball Recruiting

Video: THI Podcast - What Role Will Jaydon Young Play for UNC Basketball?
North Carolina’s fifth offseason basketball transfer is Virginia Tech guard Jaydon Young, who announced last week he will play for Hubert Davis and the Tar...
Sat May 3, 2025

Jae'Lyn Withers Wins ACC Top Six For Service Award
UNC graduate student Jae'Lyn Withers is one of six Tar Heel student-athletes to win an ACC Top Six For Service award, the Atlantic Coast Conference...
Sat May 3, 2025

Ranking the top 2 UNC Basketball teams From Each Decade: The Pre-1940s
Fourteen years before the first NIT and 15 years before the first NCAA Tournaments were held, the 1924 UNC basketball team was making its own...
Fri May 2, 2025

UNC Men's Basketball To Face Ohio State In 2025 CBS Sports Classic In Atlanta
UNC Basketball's matchup with Ohio State in a CBS Sports Classic was announced Thursday. The 12th edition event will be held at the State Farm...
Thu May 1, 2025