Inside the Rise of Michael Jordan's Unrivaled Marketability

Posted May 19, 2020
It’s possible that we’ll never see another athlete with Michael Jordan’s brand power. Sonny Vaccaro, who as a Nike executive signed Jordan in 1984, describes Jordan as transforming an entire industry in ways that have not been seen since. “Michael,” Vaccaro tells Sports Illustrated, “opened every marketing dollar in the world for every future athlete.” (Sports Illustrated)

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